UK based: L'Oreal professional Hair Beauty & Hair care
Opportunity
Required an application that would facilitate
customization of marketing materials and placement of online orders.
Solution
In accordance with the specifications of the client, we developed a web application that could be used by the salons. The architecture of this application was built to support seamless online transactions of the salons. Firstly, the salons would have to register on the site and login to their accounts. From the range of available marketing materials, they would then be able to select a card for customization. The application would also provide the salons with a Business Objectives section. This section would display suggestions from where the salons would be able to
select a proper template in keeping with their requirements. After personalization of the selected card, the salons would need to provide the shipping details and make online payment for their order. Once the payment has been made, the application would automatically generate a PDF for the selected card. This can then be printed and sent to the respective salon.
Technology: ASP.Net, SQL Server
E commerce Functionality
Evolution in a Decade Old Print Company
Her Impact Is Real and Measurable.
A decade-old print company based in Arizona that focuses on a still thriving industry sector, was faced with numerous issues that needed to be addressed in order to retain its relevance and dominance in the industry. Through mutual contacts, they were referred to Audra Hajj to assist in this process. The discovery process lasted several hours, and several areas were identified that Audra Hajj could help them address.
The following internal challenges were identified:
- Need to get operational control of a work environment, where the employees had the privilege of working from home.
- Needed to systematize key areas of business, to create a standard SOP, for each department.
- Transfer knowledge out of the employees' heads into a system that protects the company in case of the unforeseen such as employee turnover, or unexpected heal issues.
- Take charge of the transitioning of 40% of staff to give the opportunity to create a new culture within the company.
- Give the CEO transparency on the day-to-day tasks and operations that employees were doing, across multiple departments.
- Assist with the launching of a digital strategy
As is common with many established businesses of this age and in this industry, they were not keeping pace with technology. The company had a small internet presence and was in no way crossing over to that medium to enhance their revenue as print slowly declined. The company also did not have any systems and processes in place to manage the remote employees effectively. These two significant factors were the leading cause of the issues identified.
Further, the CEO saw the company as far more complicated, “a lot of moving parts” as she called it, than it was due to her lack of understanding about technology and integration. Mrs. Hajj was selected as the solution provider due to her extensive experience of the firm. In business for more than a decade, Mrs. Hajj had assisted more than 3,000 new businesses launch with a solid foundation, and existing businesses systematize, optimize, and relaunch their companies. The reputation Mrs. Hajj has for transparency and results made her team the obvious choice.
To begin the process of systematizing and optimizing this firm, Mrs. Hajj had to begin with a thorough evaluation of each employee position and the roadmap of each task that they performed. The client worked side by side with Mrs. Hajj to ensure that no detail was overlooked or steps in their processes were omitted. This process revealed that the company was overly staff heavy and that nearly half could be transitioned out, their key responsibilities taken over by other employees as the routine and mundane tasks that they were performing could be automated and systematized by implementing AI technologies. This was done using systems introduced by Mrs. Hajj like Infusionsoft, Otter AI, and other cutting-edge technologies which allowed routine tasks to be completed with minimal human interaction.
Each job role was defined and then each task within the role was mapped out. This allowed her team to map the process to complete each task, ensuring a streamlined process with no missed steps or miscommunication.
Finally, she developed and launched a suite of digital offerings to complement the print services that the firm was known for, vastly increasing its market penetration and footprint.The client knew that this transformation of the company would take time and agreed to a year contract at $25,000 per month. This was eventually reduced to a 9-month rollout, and that moving forward after that the fee was reduced to $15,000.
Clearly, $25,000 is a significant amount for a small to mid-sized business, but this was offset very quickly by the savings of $18,646 per month from the transitioned employees. This savings reduced the monthly contract price to the equivalent of $6,354. Sales from the new digital offerings totaled $88,220 by the end of the 9-month rollout. After the monthly expenditure of $6,354 was calculated across the 9-month rollout, the firm showed an increase of $31,034 to their profit margins. They chose to renew the contract for another 6 months at a monthly rate of $15,000 per month to oversee the implementation of the new systems and continue to develop the new digital assets, still saving the company $3,646 per month from the transitioned employees. At the same time, sales from the new digital assets continued to grow as well as sales and distribution of the print asset increased. Employee productivity increased by 32% as well. The culture in the company also has a boost, it went from a place where everyone felt overwhelmed and wearing too many hats, to understanding priorities and utilizing each other's strengths. Change for any company can be very difficult, especially when it involves transitioning employees and eliminating jobs. But when an expert like Mrs. Hajj and her team is brought in, the change can be implemented with much less stress on the management team. In the end, the client was extremely happy with the results, and the company is doing better than ever.
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